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Dylan Raiola NIL Value Explained



Nebraska football


At the turn of the century, sporting events on the Internet were a rarity.  The term streaming had barely been introduced into the American lexicon.  Netflix was a mail-order business.  Smart TVs with a plethora of apps weren’t mainstream. Games were broadcast exclusively on television. Newspapers were the most reliable source of written content yet their websites were still rudimentary at best. For that time being in the not-so-distant past, sports media consumption has certainly morphed into a world of its own.  It would have been impossible back then to imagine what sports on the Internet would look like today.

The recruiting services timeline

In 2001 Rivals was born. In the same year, opened its doors.  Then ESPN came to the table and introduced its own recruiting department in 2003.  In ’10, the founder of Rivals split to form another similar site: 2017 saw the merger of 247 with Scout.  The most recent company into the recruiting space is On3 which debuted in ’21. That brings us current with the 4 major recruiting sites.  All these sites analyze, evaluate, and rate players and teams a little differently.

However, the only site amongst the ‘Big 4’ that delves into the world of NIL valuations for players is On3.  They deliver news, analysis, data, and insight to fans, athletes, schools, and brands. The company helps connect these communities across the college sports landscape. They assist athletes to make more informed decisions while at the same time aiding schools and brands to better manage their resources.

On3 empowers athletes to make the best NIL decisions

One of the most controversial and misunderstood concepts in the NIL era is the athlete’s value.  On3 allows athletes to glimpse into their perceived value.  Through a comparative tool in the On3 database players can see the change in their roster value based on a particular school they attend.

In this article, I am going to use Dylan Raiola as my example since he is at the forefront of all Husker fans at the moment.  It has been widely reported that the 5 Star QB out of Chandler, AZ is currently looking at USC, Oregon, Georgia, & Nebraska.  Raiola is going to have a different NIL value at each of those universities.  The $249K is based upon him being uncommitted.

The easiest way to explain this complex process is to work backward so I’m going to start by summarizing Raiola and then I will go back and explain what all those foreign terms mean.  The PIE score helps set Roster Value and Brand Value.  Simply add those two together to come up with his (PAV) Projected Annual Value which in Dylan’s case is $249,000.  Simple enough.  Think again.

What is the PIE score?

For each athlete, the On3 NIL valuation algorithm takes into account three primary factors: performanceinfluence, and exposure to create their PIE score.

  • Performance: Performance is determined by how the athlete performs on the field. Big games against key opponents, becoming nationally ranked, and winning national awards will have the most impact on an athlete’s valuation. Participation in college sports is weighted heavier in most cases than those that participate at the high school level. A few exceptions are Bronny James and Arch Manning. Last names matter.
  • Influence: Influence is determined by the athlete’s own social media authority. Social media followers on Twitter, Instagram, YouTube, & TicTok are the primary factors that determine influence.  Here is a snapshot of Heisman Trophy winner Caleb Williams.

  • Exposure: Exposure is determined by several factors including whether the athlete is in high school or college, which school the athlete attends, and their position. Athletes that attend universities with a larger fan base and media attention are likely to see a positive impact on valuation. Athletes who play a position with higher visibility (ie. quarterback vs. center) are likely to see a higher valuation.

The Projected Annual Valuation (PAV) is a public figure. PIE ratings along with the athlete’s personal Brand Value Index and Roster Value Index are available ONLY to the athlete.  That’s why you see the paddle lock icon on the Raiola screenshot above.

Brand Value & Roster Value

The On3 NIL valuation process establishes the overall NIL market and projects growth rate by measuring two categoriesBrand Value Index and Roster Value Index.  This algorithm doesn’t set an athlete’s NIL valuation for their entire career. Rather calculations are projects out to as far as 12 months into the future but no further.

The Roster Value Index collects data from all school Collectives. It’s a calculation of an athlete’s respective value to their team. It is the amount an athlete hopes to receive primarily through a school’s collective, from sources such as camps, appearances, local businesses, licensing, memorabilia, commercials, etc.  This is where the 1890 Initiative or the Big Red Collective comes into play.  An example of this is the Decoldest Crawford commercial for SOS Heating and Cooling.

The Brand Value Index measures the national licensing and sponsorship market. Brand Value is generated when an athlete’s Performance, Influence, and Exposure create awareness on a regional and national scale.  Thus its creates advertising and sponsorship opportunities beyond Roster Value.  Brand Value revenue originates from the athlete’s network and is not sourced from collectives/schools.  USC WR Jordan Addison got a reportedly $3 million sponsorship through an airline company as an enticement to come play in LA.

Brand Value and Roster Value establish the overall NIL marketplace. Athletes participate based on their individual Brand and Roster Values as a starting point.  Once again since Brand and Roster Values are only available to the athlete I will use John Smith screenshot below as an example.  We’ve already learned the PIE score factors into Roster and Brand Value.  Once those are determined the next step is to sum the two values to find the (PAV) Projected Annual Value.  In this case, John Smith has a $99,000 valuation projecting out for the next year.  $56,250 + $42,750… Once again these two figures are private but the $99,000 is public.

Projected Overall NIL Market

The last variable is the overall NIL market size.  The marketplace is currently estimated at $750M-$1B and predicted to grow into a $3-$5B industry within the next five years. Much of this growth is expected in group licensing and branding. In parallel, the collective market size will grow as they become more integrated with school fundraising activities.

Valuations can change by the week

Individual collective size can impact an athlete’s NIL Valuation from week to week.  Other factors such as PIE scores, verified deals, and changes in the overall NIL market size can affect the valuation.  An athlete can see a significant change in their influence and exposure ratings through their social media accounts, which makes an immediate impact on their overall valuation.

But player performance will always lead to the biggest increase in valuation. Especially in a nationally televised game.  Another factor is the impact of being nationally ranked at your position.  Athletes who constantly market themself and get deals will see a jump in their valuation. On the bright side, not everyone needs to be the top athlete in their sport to generate NIL income.

Collectives are factored in valuations

On3 has created a separate roster management algorithm, which takes data from collectives, tiers the athletes based on their performance, and calculates their respective roster value at the school they are currently attending.

On3 has taken over the NIL valuation space and is the industry’s leading index that sets high school and college athletes’ projected annual value.  So there you have it.  The A B C’s of NIL player valuation.



Nebraska Football flips local TE Eric Ingwerson after long pursuit



Mandatory Credit: Dylan Widger-USA TODAY Sports

Nebraska football landed a commitment from 2024 tight end Eric Ingwerson on Wednesday, according to multiple media reports.

Ingwerson is the 128th overall athlete in the 2024 class, and the ninth overall player in the class from the state of Nebraska per the 247Sports composite rankings. He has a numerical rating of 86 overall.

This is a solid commitment for several reasons. For one, Nebraska football has been interested in him for quite a while. He received an offer from the program on April 11, and had him and for an official visit on June 16.

Ingwerson joins a tight end room that is already in good hands for 2024. Carter Nelson headlines the room, with Ian Flynt also part of the room as well.

It is also worth noting that Ingwerson played on the defensive side of football as a defensive lineman for Papillion-LaVista. He could definitely play the position for Nebraska, as he measures in at six-foot-seven, 235 pounds. There is the chance that he could play a different position other than tight end. However, his size makes him an intriguing option at the position itself.

There can also be the possibility that Nebraska football could be looking at him as an offensive lineman. The size is there. This staff knows how to develop offensive lineman. Ingwerson could fit well in the positional group.

Currently, the 2024 Nebraska football recruiting class ranks 23rd overall in the country per the 247Sports rankings. This class has a solid high school group, and Ingwerson certainly adds to that. The 2024 class has the potential to be a cornerstone class of Matt Rhule’s tenure.

Ingwerson will be an asset to Nebraska football, no matter what position he plays. Furthermore, this is a great flip by the program. Once again, they have shown the ability to identify a prospect they want, and pursue him until they land him. The staff has done a good job of being able to flip recruits. Ingwerson is certainly a part of that distinction.

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Nebraska Football trending towards landing another in-state TE



Mandatory Credit: Ron Chenoy-USA TODAY Sports

Nebraska football could be in line for one of their top targets. Tight end Eric Ingwerson is expected to make a visit to Lincoln this weekend, according to a report from 247Sports Steve Wilfong.

Ingwerson is a guy that Nebraska has been after for quite a while. The tight end has been committed to Pittsburgh since March, but Nebraska offered him in April. Since then, they have been pushing to land him. Tight ends coach Josh Martin is currently the coach involved in his recruitment.

Predictions have been made for Ingwerson to end up a member of the Nebraska football program. Notre Dame insider Tom Loy logged in a crystal ball for the tight end with a medium confidence score of six on Wednesday morning. Wilfong did the same thing, with the same confidence score as well.

What could he bring to Nebraska football?

Ingwerson has a tremendous catch radius, and uses it to haul in passes with ease. He has the ability to get into open space, and run after the catch. His ability to catch high throws in particular makes him a threat in the red zone. He is a quarterback’s best friend, and a player that would be a drive starter. He’s the type of player you can deliver safe, easy throws to in order to get the offense going.

Ingwerson would be an immediate red zone threat for Nebraska, as they look to continue to bring in talent to the tight end room. We have seen the emergence of Thomas Fidone this year. This offense has done a good job of involving the position in its scheme, especially in the red zone. Fidone for example already has three receiving touchdowns on the year.

It will be interesting to see what happens this weekend. From the sounds of it, it could be possible that we see a commitment. This would be a nice get for a 2024 Nebraska football recruiting class that already has a ton of talent. Here’s to hoping the coaching staff can seal the deal.

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Nebraska Cornhuskers news: QB updates for Michigan, plus a Christian Jones update



Nebraska football
Dylan Widger-USA TODAY Sports

Our Nebraska Cornhuskers news roundup features the latest on Nebraska football quarterbacks, plus an update on top target Christian Jones.

Nebraska football was back on the practice field on Tuesday, and the Nebraska Cornhuskers’ two coordinators — Tony White and Marcus Satterfield met with the media.

The coaches always give out some good nuggets but the most important topic addressed on Tuesday were the quarterbacks — Jeff Sims and Heinrich Haarberg.

Haarberg started the last two games for Nebraska football and led the Huskers to a pair of non-conference wins over Louisana Tech and Northern Illinois. The running game was the strength for Haarberg although he tossed three touchdown passes over the two games. He has four on the season as well as three rushing touchdowns.

But Haarberg left the Louisiana Tech game due to injury and didn’t return after the weather delay. Matt Rhule said he could have returned but got tight. On Tuesday, Satterfield said that Haarberg was a full-go at practice for the Nebraksa Cornhuskers ahead of the Michigan game.

Jeff Sims is also “splitting reps” according to the Nebraska OC, but Sims still isn’t “100 percent” which probably isn’t a great sign for his availability on Saturday.

Latest on in-state recruiting target Christian Jones

Over the last two recruiting cycles, the Nebraska Cornhuskers have had an elite recruiting target in the state and in the 2025 class that’s linebacker Christian Jones.

Out of Omaha Westside, the 6-foot-3, 210-pound linebacker is ranked 106th overall according to the 247 Sports composite rankings. He also has some crystal balls in favor of Nebraska football already.

But just like the recruitments of Carter Nelson and Malachi Colman, this is going national. According to Bryan Munson of Husker Online, Jones visited Notre Dame last weekend for the Ohio State game.

Jones was also offered by Penn State. Notre Dame feels like the biggest threat by far though and here’s what Tom Loy of Irish Illustrated wrote about the in-state target’s visit to South Bend:

“He loved the atmosphere and environment of a Notre Dame home game and called it the “best college visit” he’s ever been a part of. Between the visit, the effort from the staff, and the push from his friend and teammate Teddy Rezac, a 2024 Notre Dame commit, I like the Irish as a major contender in this one.”

I agree that Notre Dame is the team to worry about but with the way the Huskers have been playing defense and having success recruiting the state, I’d still say Nebraska is the team to beat.

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